Privacy Policy
Last Updated: January 2026
Welcome to concreteandstone.co.uk ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, phone number (if voluntarily provided)
- Technical Information: IP address, browser type, operating system, device identifier
- Cookie Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and browsing patterns
- Location Data: Approximate geographic location based on IP address
We do not knowingly collect personal information from children under 18 years of age. Users must be 18+ to access gambling-related content on our site.
How We Use Information
We use the information we collect for the following purposes:
- To deliver, maintain, and improve our website and services
- To conduct analytics and understand user behavior and preferences
- To track affiliate commissions and referral performance from casino partners
- To personalise content and recommendations
- To send marketing communications and newsletters (with your consent)
- To comply with legal obligations and enforce our terms and conditions
- To detect, prevent, and address fraud and security issues
Cookie Policy
What are Cookies? Cookies are small text files stored on your device when you visit our website. They help us recognise you and enhance your browsing experience.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Track user behavior to improve our site (Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting platforms
- Marketing Cookies: Used for retargeting and advertising purposes
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling essential cookies may affect website functionality. You may also opt out of analytics tracking via Google Analytics' opt-out browser extension.
Third-Party Links
Our website contains links to third-party casinos, betting apps, and affiliate partners. We are not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities.
Clicking affiliate links may result in a commission to concreteandstone.co.uk at no additional cost to you. This does not influence our editorial content or recommendations.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt out of marketing communications and certain processing activities
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically:
- Email and Personal Data: Retained for 3 years from last interaction or until you request deletion
- Analytics Data: Retained for 26 months
- Affiliate Tracking Data: Retained for 12 months
- Cookie Data: Varies by cookie type (typically 12 months maximum)
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: [email protected]
- Website: concreteandstone.co.uk
We will respond to your request within 30 days in accordance with UK data protection legislation.
Data Protection Authority: Information Commissioner's Office (ICO) – www.ico.org.uk
This Privacy Policy may be updated periodically. Continued use of our website constitutes acceptance of any changes.