Privacy Policy

Last Updated: January 2026

Concrete and Stone ("we," "us," "our," or "Company") operates the concreteandstone.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and contact details you voluntarily provide when subscribing to newsletters, completing contact forms, or registering an account.
• Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookies and Similar Technologies: Persistent and session cookies, web beacons, and pixels used to track your activity across our website.
• Usage Data: Information about how you interact with our content, including time spent on pages, clicks, and navigation patterns.
• Device Data: Device identifiers, hardware model, and mobile network information.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our website and services.
• To conduct analytics and understand user behaviour to optimise site performance.
• To track affiliate referrals and commissions from casino and betting operators.
• To send promotional emails, newsletters, and marketing communications (with your consent).
• To respond to your inquiries and provide customer support.
• To comply with legal obligations and enforce our terms and conditions.
• To prevent fraudulent activity and enhance site security.

Cookie Policy

Our website uses cookies to enhance your experience. Cookies are small files stored on your device that help us remember your preferences and track your activity.

Types of Cookies We Use:

• Essential Cookies: Necessary for the functioning of our website (e.g., security, session management).
• Analytics Cookies: Used to understand how visitors use our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino and betting partners and attribute commissions.
• Marketing Cookies: Used for targeted advertising and remarketing across third-party platforms.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website contains links to casino operators, betting platforms, and other affiliate partners. We are not responsible for the privacy practices or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.

Important Disclaimer: When you click on affiliate links and access third-party gambling operators, you are subject to their respective privacy policies, terms of service, and regulatory obligations. Concrete and Stone does not control, endorse, or assume responsibility for the practices of these external platforms.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a portable format.
• Right to Object: You may object to processing for marketing, analytics, or affiliate tracking purposes.
• Rights Related to Automated Decision-Making: You have rights regarding solely automated decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Retention periods vary depending on the type of data:

• Account and Contact Data: Retained for the duration of your account and up to 3 years after closure.
• Affiliate Tracking Data: Retained for up to 2 years for commission reconciliation and dispute resolution.
• Analytics and Usage Data: Typically retained for 14 months.
• Marketing Communications: Retained until you unsubscribe.

Once the retention period expires, we securely delete or anonymise your data. If deletion is not possible, we will securely isolate and protect your information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: concreteandstone.co.uk
Response Time: We aim to respond to all inquiries within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection (www.ico.org.uk).

Note: This website is intended for users aged 18 and over only. We do not knowingly collect personal data from individuals under 18. If we become aware of such data, we will promptly delete it.